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A lead capture page enables you to collect name and email addresses of visitors coming to your website. Once you have this information, you can get in touch with your prospects to you easily put your offers in front of them when they are ready to buy.

We use the newsletter to drive traffic to the blog and the website, while the blog also gets our search engine rankings up. People who find the blog are encouraged to sign up for the e-mail newsletter, so we can stay in touch with them and nurture those relationships. We also use the e-mail newsletter to sell e-books, mp3s, and other electronic products. That would never work on the blog.

But the lesson was well learned. I bit the bullet, picked up the pieces, and behaved as if nothing had happened. I was determined to make full use of what I had purchased. Looking back at the situation, I recalled that taking part in MLM activities was never on my agenda in the first place. Learning how to make websites was.