You’re the expert. Another reason why blogging is a good idea is because it gives you the opportunity to talk about something which you’re (hopefully) knowledgeable about. Let’s face it, people like to listen to people who know their onions. If you’re trying to become a ballet dancer, would you take ballet lessons from a mechanic? I think not! So it is with blogging. You’re most likely to attract readers and potential customers who already have an interest in your subject. It does make a difference because it’s easier to convert these people into customers.
Let’s say that you’ve been hired to write ten articles on coffee and you have one day to complete the job. You may not have ten article ideas in your head when you start your first article. That’s okay. As you write, you will get ideas and thoughts which may not be applicable to the article you’re writing at the time, but are related. Write each of these ideas down on a separate piece of paper. By the time you’re finished with the first article, you might already have titles for the remainder.
A retired carpenter or hobbyist may know how to make a special piece of furniture that will fit some space in the living room of an apartment. A car enthusiast may know of some tips about choosing and testing an used car. A sports enthusiast may like to share his secrets of scoring at a certain game. A gambler may have some insider tips that he wants to sell. All these are knowledge that can be tapped and sold.
If you’re going to put a logo on the website, link it back to send users to the home page. Nowadays, most users expect logos to have a clickable link to the home page. If the logo is not click-able, visitors might get frustrated looking for a link to your homepage. Making your logo clickable is just good design.
The final step is to preview your website using different browsers. Your website should appear on the browsers the way it looked in the web design software that you used. If there are any problems in appearance this is your chance to make any necessary edits using the website design software.
In the century of internet marketing the main question is how to increase site visibility on Google? You’ve built your website, people won’t necessarily come. Not if they can’t find you. Without a search strategy, you exist but you are not visible. Google is not the only search engine – others are available, including Yahoo! Bing and Ask. People also search on Facebook, Twitter,YouTube and other social sites they spend so much time on these type of site.
To run an internet business website, besides a domain name, you need a hosting account. You should invest in buying a web host as it builds your professionalism and it shows your potential customers that you are serious about running your internet business.
It takes more time to maintain a blog. For most people, creating fresh content several times a week, or even weekly, requires a certain mindset. It isn’t even that it takes so much time to create the material. (Blog posts are mostly very short pieces accompanied by a link.) What takes time is getting into the groove of blogging – and that involves much more than posting to your own blog. It includes visiting other people’s blogs, reading their posts, and commenting on them. It’s not difficult. It just takes time and practice to get into that mode. Email newsletters, on the other hand, don’t carry the same expectation of freshness, so there is a lot less pressure to produce. You send it out when you like – daily, twice-weekly, monthly, or even occasionally.